Datacom Helps Make the Internet Safer for Kids through ThinkUKnow

ThinkUKnow is an Internet safety program delivering interactive training to parents, carers and teachers through schools and organisations across Australia using a network of accredited trainers.

Created by the UK Child Exploitation and Online Protection (CEOP) Centre, ThinkUKnow Australia has been developed by the Australian Federal Police (AFP) and Microsoft Australia, and is proudly supported by Ninemsn and Datacom.

A key piece of ThinkUKnow's Australia's mandate is conducting free cyber safety presentations at schools and organisations. To help facilitate the registration process, Datacom helped ThinkUKnow develop an automated web registration tool for schools and organisations and provided contact centre and back office support to manage the booking process. A total of eight contact centre agents and two developers helped with implementing the registration tool and delivering contact centre support.

Datacom also helps appoint volunteers to deliver the ThinkUKnow presentations, with 29 of the volunteers to date coming from Datacom itself. Volunteers go through training to become accredited presenters so they can discuss cyber safety issues such reputation management, cyber-bullying and sexting. Through these presentations, parents learn how to stay in control and how to report issues occurring with their children online. 


  • Time valued at $13K
  • In-kind valued at $5K
  • Total investment to date: $18K
Outputs & Impacts

Since starting support for the program, Datacom has managed the bookings of 50 sessions between February and March, during which 21 sessions were delivered that reached more than 743 parents and caregivers.

Feedback from audience members who have attended Datacom led ThinkUKnow presentations has also been positive. Audience feedback indicates that 88% thought the presentation they attended helped them better understand how children are using the internet and mobile technologies, and 92%  would recommend the program to others. 81% of participants were motivated to take additional steps to improve children’s cyber-safety and security. 

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"The ThinkUKnow partnership has been rewarding for Datacom in a number of ways. Datacom employees across locations now have a national corporate social responsibility initiative that recognises the impact technology has in the community. Our partnership involves a cross-section of Datacom's services, including application development, technology management and contact centre support in addition to volunteer efforts. This is a long-term partnership that incorporates a cohesive approach enabling different individuals at the organisation to be involved in different capacities." Jonathan Ladd, Datacom Group CEO