Impact has been on my mind a lot recently. As I go about my work I meet lots of different people, it’s part of what I love about this work. I meet practitioners seeking to manage their community investment programs more effectively and I meet community groups seeking to gain the support of companies to better achieve their own mission. They all want to make a difference. They all want to create impact.
LBG provides the platform for this to be achieved efficiently and effectively. That is why we have launched LBG for Community to create common language, guiding principles, a network and tools for community groups to strengthen or build more effective corporate collaborations. In return ensuring value to the business can also be identified and reported. It’s a cliché but LBG enables the win win win! Judging by the sign ups we had last week for the LBG for Community info session it would seem many agree with us.
LBG is all about input, output and impact. What gets invested, what happens and what changes as a result. Knowing this difference makes the difference. LBG provides the guiding framework for what organisations should be measuring and reporting to key stakeholders.
The LBG social impact methodology is our tried and tested process to map out intended impact indicators, objectives and data points, so that impact can be tracked and reported on over time.
When I hang up my LBG hat and retire I would love to think that output and impact is being assessed for every dollar spent in the community. LBG helps partners work out what impact they have achieved by measuring and reporting what has changed. This is vital in being able to share the story.
Charles Darwin once wrote “in the long history of humankind (and animal kind too) those who learned to collaborate and improvise most effectively have prevailed”. LBG is a tool, a guide, a compass, and a barometer. In fact it can be so many different things but its ultimate purpose will be to enable those corporate-community collaborations to prevail.