Article_five_photo.jpgLBG for Community - an exciting pilot project for

One of the exciting new initiatives for 2016 is the introduction of LBG for Community Australia and New Zealand. This is a pilot program that was launched earlier this year for community partners to evolve the LBG methodology. Specifically we are aiming to work with not-for-profits to help with more effective management of the impact of their work so that they engage more effectively with corporate partners.

We will soon be releasing an initial report with the outcomes of the pilot program which will be discussed in more detail at the upcoming LBG Annual Conference.

LBG for Community was originated in 2013 when LBG Spain worked with fifteen community organisations to review the LBG guidance currently used by companies through the ‘lens’ of a community organisation. During this process, they re-imagined the LBG framework and revised the guidance to create LBG for Community, known in Spain as ONLBG.

The framework uses the same inputs, outputs and impacts, but looks at these elements from the community organisation’s perspective. This framework and full supporting guidance have been developed and applied as part of the LBG for Community pilot in Australia and New Zealand.

The outcomes and benefits of evolving such a framework locally are seen as:

Measurement

  • A standard methodology for measuring community organisation activities, outputs and impacts
  • Tools, guidance and support materials for its implementation

Communication & Reporting

  • A common language between LBG community partners  and corporate members, to build new and strengthen existing partnerships
  • Trustworthy communication with stakeholders
  • Benchmarking results
  • Online visibility

Transparency

  • Facilitates comparison to learn from and share between organisations
  • Enables a demonstration of  good management
  • Guarantee for donors (corporate and others)

Management

  • Better management in order to increase outcomes
  • Provides trustworthy data from inputs, outputs and impacts
  • Facilitates strategic decision making

Of the Spanish pilot (ONLBG), one participant organisation said; “it was important to participate adapting a proven methodology for measuring social impact that had already been proven useful for companies. We feel that we now have a simple tool that can help us better measure our projects achievements. Learning to measure and communicate the impact achieved is part of our responsibility.”

The ONLBG framework has also already gained a number of positive acknowledgments, being described by CompressioEmpresarial(a magazine published to guide best practise and trends analysis on innovative social initiatives) as one of the top ten practices to promote transparency and good governance in 2014. CSR Europe also selected ONLBG in the category of governance and accountability for its Enterprise 2020 platform.

We are excited to provide an update on the Australia and New Zealand pilot program at the LBG Annual Conference. Any charity interested in learning more can contact lbganz@corporate-citizenship.com

FAST FACT

  • In 2016 our members contributed $236M to the community and 0.14% of total revenue on average

     

  • LBG members have
    an average of
    4 full time staff
    members dedicated
    to community
    investment activities

  • LBG members on average contributed 0.56% of pre-tax profit to the community in 2016

  • In 2016 our members contributed $831 per employee on average

  • Employee time made up 10% of contributions by our members in 2016

  • Social Welfare causes received the majority of member contributions in 2016

  • In 2016 on average 11 hours per employee was contributed to the community

MEMBER SPOTLIGHT

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  • ANZ_case_study.jpg "Seeds of Renewal" is a grants program, supported by ANZ, which aims to contribute to building thriving communities in regional Australia.

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  • TUK.pngDatacom helps make the internet safer for kids through ThinkUKnow, an internet safety program delivering interactive training to parents, carers and teachers.

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  • Essendon_EFC_Dyson_Heppell_and_Friends.jpgThe Essendon Football Club aims to strengthen communities through sport, and a key partnership is with the Tiwi Bombers Football Club located 80 kilometres North of Darwin. 

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  • Heart_Foundation_photo_small.jpgThe Medibank Community Fund and Heart Foundation partnership was born out of a shared 'For Better Health' philosophy to encourage healthy eating, more physical activity and greater community connectedness.

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  • National_Gallery_Ab_art_062.jpgIn 2009, the National Gallery of Australia and Wesfarmers Limited established the Wesfarmers Arts Indigenous Fellowship program 

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  • Optus_casestudy_small.jpgOptus partners with The Smith Family to deliver 'student2student', a unique program that has helped many students to significantly increase their reading skills.

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  • OF_logo_new_white_small.pngOrigin Foundation supports Youth Off The Streets with skilled volunteering and financial support of the The National Scholarship Program and Dollars for Scholars Program. 

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  • Jawun.jpgLBG members Woodside Energy, NAB & Wesfarmers support employees on five week secondments assisting Indigenous organisations with economic and social development projects.

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  • josh_kennedy_kg_small.jpgWest Coast Eagles FC inspires high school students in the Pilbara with "Kicking Goals", a curriculum-based mentoring program in partnership with BHP Billiton and Swan Districts Football Club. 

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