LBG Launches Major Impact Assessment Initiative

LBG is delighted to announce the launch of a major initiative to test, evolve and strengthen community and business impact assessment of its framework and methodology. To this end the Centre for Corporate Public Affairs will be working with LBG and its members over the next three years.

The initiative will see LBG members Medibank, Woodside Energy, Coles, CSL, Mondelēz International (formerly Kraft Foods), NAB, NZ Post, and Optus working collectively and contributing to the testing and enhancement of LBG's impact assessment framework through case study based research. Further members will be invited to join down the track.

Medibank and Woodside Energy are leading the group contributing two case studies each enabling the assessment of 10 different community investment programs using LBG's impact assessment tools.

Medibank's Head of Corporate Social Responsibility, Rita Marigliani says "Through our LBG membership we are able to benchmark our investments against our peers. We are excited to be working with LBG and The Centre for Public Affairs to take the next steps in tracking our progress, though the development of a tool to evaluate and measure the impact of our investments. This information will not only help us measure our past achievements, but help shape our future strategy, ensuring continuous improvement as we work towards our social goals."

LBG Director, Simon J. Robinson commented, "this is undoubtedly the most exciting and important work that we'll have undertaken since the introduction of LBGOnline. The effective assessment of the impacts on community and on business is the 'Holy Grail' of corporate community investment and we intend to find it for our members".

Initial findings of the trial will be presented to members at the Annual LBG Plenary in late November 2013.

For more information please contact us


  • In 2017 members in AU & NZ contributed $225M to the community and 0.14% of total revenue on average


  • LBG members have
    an average of
    3.6 FTE staff
    members dedicated
    to community
    investment activities

  • LBG members on average contributed 0.61% of pre-tax profit to the community in 2017

  • In 2017 our members contributed $891 per employee on average

  • Employee time made up 9% of contributions by our members in 2017

  • Health causes received the majority of member contributions in 2017

  • In 2017 on average 12 hours per employee was contributed to the community


  • Jawun.jpgLBG members NAB, Woodside Energy & Wesfarmers support employees on five week secondments assisting Indigenous organisations with economic and social development projects.

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  • ANZ_case_study.jpg "Seeds of Renewal" is a grants program, supported by ANZ, which aims to contribute to building thriving communities in regional Australia.

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  • TUK.pngDatacom helps make the internet safer for kids through ThinkUKnow, an internet safety program delivering interactive training to parents, carers and teachers.

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  • Essendon_EFC_Dyson_Heppell_and_Friends.jpgThe Essendon Football Club aims to strengthen communities through sport, and a key partnership is with the Tiwi Bombers Football Club located 80 kilometres North of Darwin. 

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  • Heart_Foundation_photo_small.jpgThe Medibank Community Fund and Heart Foundation partnership was born out of a shared 'For Better Health' philosophy to encourage healthy eating, more physical activity and greater community connectedness.

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  • National_Gallery_Ab_art_062.jpgIn 2009, the National Gallery of Australia and Wesfarmers Limited established the Wesfarmers Arts Indigenous Fellowship program 

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  • Optus_casestudy_small.jpgOptus partners with The Smith Family to deliver 'student2student', a unique program that has helped many students to significantly increase their reading skills.

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  • OF_logo_new_white_small.pngOrigin Foundation supports Youth Off The Streets with skilled volunteering and financial support of the The National Scholarship Program and Dollars for Scholars Program. 

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  • Jawun.jpgLBG members Woodside Energy, NAB & Wesfarmers support employees on five week secondments assisting Indigenous organisations with economic and social development projects.

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  • josh_kennedy_kg_small.jpgWest Coast Eagles FC inspires high school students in the Pilbara with "Kicking Goals", a curriculum-based mentoring program in partnership with BHP Billiton and Swan Districts Football Club. 

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