Exciting news from LBG in Australia & New Zealand

    Corporate Citizenship is delighted to share exciting news regarding the future of LBG in Australia, New Zealand and beyond.

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  • LBG

    Community investment for a changing world

    Check out the 2015 Global Report presenting data from over 170 companies in the global network.

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  • LBG

    A consistent approach

    Companies who apply the LBG framework can benchmark their activity amongst peers, competitors and sectors.

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  • Exciting News

    Things are changing at LBG in Australia & New Zealand 

  • The LBG Model

    LBG is aligned with key global sustainability indices including DJSI, GRI and CRI.

  • Why Join Us?

    Access to benchmark data enhances internal decision-making and planning.


LBG is the global standard for measuring and benchmarking corporate community investment.

The LBG model provides a comprehensive and consistent set of measures for corporate community investment professionals to determine their organisation’s contribution to the community, including cash, time and in-kind donations, as well as management costs. The model also captures the outputs and longer-term impacts of community investment projects on society and the business itself.

  • THE LBG MODEL EXPLAINED arrow-head-down.png
    • INPUTS arrow-head-down.png
      • HOW
          • Cash spent on donations, matched employee giving, cause related donations etc
          • Cost of employee time spent volunteering in the community during company time
          • In-kind products, services and facilities valued at the cost to the company
          • Management costs associated with running a company’s community program
      • WHY
        • The motivation for the contribution:
          • Charitable donations - Intermittent support to a wide range of good causes in response to the needs and appeals of charitable and community organisations
          • Community investment - Longer term involvement in community partnerships to address a limited range of social issues chosen by the company in order to protect its long-term corporate interest and to enhance its reputation
          • Commercial initiatives - Commercial activities, usually by departments outside the community function, to support directly the success of the company, promoting its corporate brand identity/ies and other policies, in partnership with not for profits
      • WHERE
        • The geographic spread of contributions (not benchmarked)
      • WHAT
        • The areas of the community the contribution supports:
          • Education & Young People
          • Health
          • Economic Development
          • Environment
          • Arts & Culture
          • Social Welfare
          • Emergency Relief
    • OUTPUTS arrow-head-down.png
        • Quantifiable data on the product or services delivered during a project, ‘what did our investment pay for?’
          e.g. numbers people trained, trees planted, etc
      • LEVERAGE
        • Facilitated third party contributions, “what additional resources were attracted to this activity or project as a direct result of our initiative or participation?”
        • Quantifiable data relating to the business ‘can we count what the business got back?’ e.g. employees engaged, press coverage, etc
    • IMPACTS arrow-head-down.png
        • The measurable change that happens as a result of the investment and the longer-term benefit to the wider community. How beneficiaries are better off:
          • Eg. For individuals: skills/personal development, behavioural change, quality of life
          • Eg. For community organisations: new/improved services, wider outreach, raised profile
        • The measurable change that happens as a result of the investment and the longer-term benefit to the business and its link to the company strategy. How the company is better off:
          • Eg. Employee development, employee satisfaction, brand awareness, enhanced reputation





LBG for Community launches

LBG for Community launches

The new framework will give not-for-profits the opportunity to formerly measure and benchmark the impact of their work in the community for the first time. This data can also help organisations refine their strategic vision and give them the evidence they need to gain more support from corporate partners.

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LBG supports One Million Donors initiative

LBG supports One Million Donors initiative

LBG is a supporter of the One Million Donors campaign.

Welcome to June and 2016 Workplace Giving Month.

New online reporting tool allows employers to track the success
of their workplace giving programs

Australian Charities Fund CEO Jenny Geddes said: "Workplace giving is a win-win for
businesses, employees and charities alike with working Australians able to make small,
regular donations to charity from their pay."

"For employers, workplace giving is a great way to not only contribute to charity, but also
meet the expectation of their staff in terms of what they are looking for in a leading
employer. This is a unique opportunity for all businesses, both big and small."

For more information on the One Million Donors campaign visit www.1MDonors.org.au

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New Research Reveals Impact - Aspiration Gap in Community Investment

New Research Reveals Impact - Aspiration Gap in Community Investment

New research published by Corporate Citizenship reveals a surprising and sizeable gap between corporate aspirations and reality when it comes to corporate community investment (CCI).

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The Latest Trends and Research in CCI Roadshow Concludes

The Latest Trends and Research in CCI Roadshow Concludes

The LBG roadshow came to a close last week, with the final event in a series to share the latest trends and research in corporate community investment (CCI). Building on the momentum of presentations in Brisbane, Sydney and Perth, the last one took place in Melbourne.

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