Big plans for the new year

    LBG's 10th anniversary has many key new developments planned

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    Benchmark trends

    Explore our interactive microsite with 9 years of trend data

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  • LBG

    A consistent approach

    Companies who apply the LBG model can benchmark their activity amongst peers, competitors and sectors.

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  • New for 2015

    Find out more about LBG's new developments in our 10th year in Australia & New Zealand


  • The LBG Model

    LBG is aligned with key global sustainability indices including DJSI, GRI and CRI.

  • Why Join Us?

    Access to benchmark data enhances internal decision-making and planning.


LBG is the global standard for measuring and benchmarking corporate community investment.

The LBG model provides a comprehensive and consistent set of measures for corporate community investment professionals to determine their organisation’s contribution to the community, including cash, time and in-kind donations, as well as management costs. The model also captures the outputs and longer-term impacts of community investment projects on society and the business itself.

  • THE LBG MODEL EXPLAINED arrow-head-down.png
    • INPUTS arrow-head-down.png
      • HOW
          • Cash spent on donations, matched employee giving, cause related donations etc
          • Cost of employee time spent volunteering in the community during company time
          • In-kind products, services and facilities valued at the cost to the company
          • Management costs associated with running a company’s community program
      • WHY
        • The motivation for the contribution:
          • Charitable donations - Intermittent support to a wide range of good causes in response to the needs and appeals of charitable and community organisations
          • Community investment - Longer term involvement in community partnerships to address a limited range of social issues chosen by the company in order to protect its long-term corporate interest and to enhance its reputation
          • Commercial initiatives - Commercial activities, usually by departments outside the community function, to support directly the success of the company, promoting its corporate brand identity/ies and other policies, in partnership with not for profits
      • WHERE
        • The geographic spread of contributions (not benchmarked)
      • WHAT
        • The areas of the community the contribution supports:
          • Education & Young People
          • Health
          • Economic Development
          • Environment
          • Arts & Culture
          • Social Welfare
          • Emergency Relief
    • OUTPUTS arrow-head-down.png
        • Quantifiable data on the product or services delivered during a project, ‘what did our investment pay for?’
          e.g. numbers people trained, trees planted, etc
      • LEVERAGE
        • Facilitated third party contributions, “what additional resources were attracted to this activity or project as a direct result of our initiative or participation?”
        • Quantifiable data relating to the business ‘can we count what the business got back?’ e.g. employees engaged, press coverage, etc
    • IMPACTS arrow-head-down.png
        • The measurable change that happens as a result of the investment and the longer-term benefit to the wider community. How beneficiaries are better off:
          • Eg. For individuals: skills/personal development, behavioural change, quality of life
          • Eg. For community organisations: new/improved services, wider outreach, raised profile
        • The measurable change that happens as a result of the investment and the longer-term benefit to the business and its link to the company strategy. How the company is better off:
          • Eg. Employee development, employee satisfaction, brand awareness, enhanced reputation





9th Annual Members' Plenary wrap up

9th Annual Members' Plenary wrap up

Last month, LBG members in our region came together for the 9th annual members’ plenary and benchmark results reception in South Melbourne.

Keynote speaker Morgana Ryan from Accenture Development Partnerships talked about how societal impact creates business benefits, and our international keynote representing the LBG Steering Group in the UK, Frank Krikhaar, spoke about global innovation in corporate community investment, drawing on his experience as Global CSR Manager for the Dentsu Aegis Network.

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LBG’s Simon Robinson shortlisted for Impact 25

LBG’s Simon Robinson shortlisted for Impact 25

Director of LBG Australia New Zealand, Simon Robinson, has been shortlisted for the inaugural Impact 25. An initiative of Pro Bono Australia,Impact 25 will honour the 25 most influential people in the social sector.

Simon’s nomination reflects his tireless work in the corporate community investment space. As LBG Director, Simon has been a vocal advocate for Australasian companies to step up to global standards and donate a greater percentage of their profits back to the community.

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